The fourth Made-in-Ghana Bazaar will take place at the Accra International Conference Centre from September 5 to 7, 2025, to promote Ghanaian products and services worldwide as part of the government’s economic diplomacy efforts.

The Foreign Affairs Minister, Mr. Samuel Okudzeto Ablakwa, who launched the bazaar on Friday in Accra, stated that this year’s theme, ‘Championing Economic Diplomacy: Connecting Producers, Markets, and Opportunities’, reflects the President’s vision for a self-reliant and industrialized Ghana.

He said the bazaar supports initiatives like the 24-hour economy, accelerated export development, and the “Ghana Beyond Aid” program by helping local businesses access international markets.

“Building on lessons from past editions, the event will feature a wide range of Ghanaian products for both local and export markets, and the focus will be on increasing exports of non-goods amid global trade challenges,” he stated.

According to the minister, the new policies introduced by the ministry include setting key performance indicators (KPIs) for ambassadors to promote Ghanaian products, mandating the use of Made-in-Ghana goods at state events, and prioritizing local procurement.

Mr. Ablakwa said Ghana is inviting businesses and partners to collaborate with the Ministry of Foreign Affairs, especially for international events and national celebrations.

By joining this partnership, companies can benefit from increased visibility and opportunities while contributing to Ghana’s growth.

He urged stakeholders to actively participate in the bazaar and contribute to the mutually beneficial partnership.

The Chief Director of the Ministry, Ambassador. Ramses J. Cleland stated that last year’s edition, held in May 2024, featured 223 exhibitors and drew over 5,000 visitors in just three days.

“This year, organizers aim to surpass that success, with more than 100 exhibitors already registered and another 100 expected by the end of August,” he added.

He said the bazaar goes beyond product displays; it serves as a strategic tool for economic diplomacy, linking local producers with global buyers.

The Ministry emphasised its commitment to leveraging Ghana’s international networks to open doors for agribusinesses and other sectors in an interconnected global economy.

Various stakeholders, including the Ministry of Trade, Ghana Export Promotion Authority, and private sector partners, support the event.

Joyce Adwoa Animia Ocran, ISD